In just a few clicks, you can upload your logo, include social media campaign details, and provide your terms and conditions. Body Text. What's in it for them? Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. ... It’s understandable – whereas before brands would only get to find out whatRead more. Once you’ve identified a set of influencers that works for your brand, you can start working on your influencer outreach emails. Think of it as a challenge. INSTALLS IN 30 SECONDS — WORKS WITH CHROME, SAFARI AND FIREFOX Start spending less time in your inbox , said it cut its digital advertising spend in 2017 by $200 million without seeing any difference to its earnings. ... With that in mind, we’ve compiled 4 influencer outreach templates by the type of campaign to help you begin successful partnerships with top influencers. We would like to invite you to become a brand ambassador for our company! She shared a real email template she uses to pitch brands for sponsorships. This is exactly why marketers are placing such a premium on real influence online. This will help you get a better idea of their brand and whether their messaging is a good fit for you. Influencers love events. My name is Kristen and I work for Flex. Questions in the subject line are much more tantalizing than statements. According to one study, ... .Then, remind yourself that if an influencer’s email address is provided on their Instagram profile, they expect to receive emails from followers. Let me know if you are interested and I will send more details! Let me know if you’d be interested - thanks! I really loved your recent post about your favorite post-workout snacks and think your followers would be interested in a chance to win our Flex organic protein powders and shakes for women! Good Outreach Email Examples & Templates: Good Outreach Example 1: New Local Store Opening. We think your belief in using organic products to live a healthy lifestyle really aligns with our company’s mission to help women reach their wellness goals with products made with them in mind. Focus your outreach email on what the influencer stands to gain from entering into a business relationship with you. As a brand ambassador, you’d partner with us for social media campaigns and content featuring our organic protein powders and shakes. Having thousands of followers doesn’t necessarily mean that they can be influenced easily. If you are looking to be detailed and truly emphasize your brand, its campaigns and products, here are 4 Instagram collaboration email templates to use: Generic Collaboration Pitch Template Generic Collaboration Email Template Hi [Insert Influencer Name], We sell organic protein powders and shakes created by women, for women. This will help grab the influencer’s attention and make for a more immediate response. Likewise, you might want to use a. , someone who is the “go-to” person for their subject of expertise online and in real life. of Louder Online. That doesn't mean you must stop trying to get in touch with them. Since [insert what they are passionate about or what they like to post about that coincides with your brand], I thought I would reach out to see if you would be open to testing our product and doing a collaboration together! Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. I had no idea at I could even pitch to brands. It's all about nurturing a long-term relationship with them and getting them to trust your brand. Start your message with what is in it for them. They should be short, sweet and to the point. Part Three: When is it the right time to pitch to brands? Craft your email so that it’s about helping them stay ahead of the curve with early access to your new product/service before it goes public. Likewise, you might want to use a key opinion leader (KOL), someone who is the “go-to” person for their subject of expertise online and in real life. – Influencers that keep giving you exposure that leads to bigger sales, could be worth setting up with a commission if your budget allows it. This will erode the credibility of your product and potential customers will doubt whether you are serious about really protecting the environment. We are among the top organic brands in [country]. A great outreach email does four things: 1. Commission – Influencers that keep giving you exposure that leads to bigger sales, could be worth setting up with a commission if your budget allows it. -Kristen. Influencers love new stuff (who doesn't? Here’s another recent publicity stunt disguised as a wedding. and an experienced influencer, here’s how to write persuasive pitches that hopefully land you some work, and don’t leave you vulnerable to critisism. Be sincere by adding the personal touches that you would use in regular business emails to colleagues or acquaintances. Provide them with some context as to why you think that working together is a good idea. Keep in mind which platform you’re using to connect with potential influencers and implement the right formats to create pitches that will actually get a response. When you get rejected, don't give up. This doesn't have to be money, and you would have already figured out what it is you can offer them in the research phase of the outreach process. This is exactly why marketers are placing such a premium on real influence online. That is the real measure of their influence. 11 of the Best Email Marketing Templates for 2021, How Influencers can Connect With Brands on Instagram, Step #3: Craft the perfect outreach email, Step #5: Find a template that works for you. Having thousands of followers doesn’t necessarily mean that they can be influenced easily. 4. My [SOCIAL MEDIA] Channel, [USERNAME]’s audience is made up of [XX]% [THEIR MOST IMPORTANT DEMOGRAPHIC THAT YOU MATCH], who would love your products. It also means that influencers with smaller followings could work better for you than celebrities with large numbers of followers. Examples of what you can offer influencers as compensation when you pitch them, include: Product discounts or giveaways – Offer them a discount on your product or services. I’ve used [THEIR BRAND] for [LENGTH] years now and [REASON WHY YOU LIKE IT]. The website has a collection of 100+ predesigned templates that you can use to send different types of emails. And you can damage your brand and reputation working with the wrong influencer. Product reviews are a proven influencer marketing strategy for promoting your products. HANDPICKED RELATED CONTENT: How Do You Amplify Influencer Content? 6 Email and Instagram DM Templates for Influencer Outreach. We would like to invite you to become a brand ambassador for our company! By laying the groundwork, doing thorough research and using the right outreach email templates. Ends with action steps. Like Robert B. Cialdini wrote in his book: “We like people … This is it. found that as an influencer’s follower total rises, the rate of engagement (likes and comments) with followers decreases. It is no wonder that brands are so focused on using influencers and are often willing to pay fortunes for a mention. This is crucial, as using the wrong influencers can do more harm than good. Influencer Marketing Hub » Influencer Marketing » How to Craft The Perfect Influencer Outreach Email (+6 Free Templates). It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. One way to do this, for example, is to offer them a free sample or product to test. Below is an example from Aaron Agius of Louder Online. Be real, ask them how they are and engage them on what is important to them. We’d love to send you a bundle of our products for you to try and host a giveaway for your followers! Right Inbox gives you access to email sequences and email templates that makes reaching out to brands easy and efficient. My name is Kristen and I work for Flex. If you still don't get a response, start looking at other channels. So, … Another way to personalize your outreach emails is to make it sound like it comes from you, an actual human being, and not a robot. Sep 29, 2020 - Create an influencer partnership with online brands for increased income. In fact. “Dear [NAME OF INFLUENCER], ... to consider reaching out and sending their products to those closest in the target influencer's network. For brands, it is a perfect opportunity to gather multiple influencers in one place and let them know what your product/service/brand is all about. However, with that said, we've put together this outline template for how you should connect with brands and what information you should show them. As a brand ambassador, you’d partner with us for [insert how you plan to utilize your ambassadors]. Remember when we said to craft an email that's hard to say no to? My name is Kristen and I’m with Flex. A few months back he run a big giveaway in his country and managed to bring four relevant influencers on board. For example, emails can be more lengthy and detailed than DMs. We get it, influencer outreach can be challenging for brands. As discussed above, it can be a good idea to lead your email with what your influencer could get in return for them giving you some exposure. The three email examples you see here can help you craft a cold email, a slightly less cold email, and a warm email. We’re launching a brand new campaign for our [insert product here] and would love for you to be a brand ambassador for our company, [insert company name here]! Influencer outreach email template. Take the time to look through content posted by potential influencers on their blogs and social channels. Make sure that the influencers you work with actually have influence in your industry and their brand matches your brand’s values. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. Aside from the fact that everyone's attention spans these days are the length of an Instagram story, shorter emails are more persuasive and shows you have respect for the receiver's time. It is no wonder that brands are so focused on using influencers and are often willing to pay fortunes for a mention. So as both a linguist (that was my degree, way back when!) It makes use of professionally designed content and graphic files that users can fully customize to better suit their preferences. Think of them as business partners – you don't just go into business with anyone without first making sure they're the right fit for you. Need help connecting with the right influencers for your brand? Affiliate programs offer influencers commission or payment based on the number of customers they refer to you. New Email Templates For Travel Bloggers & Influencers. Builds familiarity with your prospect. No one wants to buy from or even read an email from someone who wants to sell them something they didn't ask for. Introduction Instagram influencer outreach templates introduce your … That is the real measure of their influence. For example, an influencer might appear to have a huge following, but when you look at their engagement stats, it could turn out they pay a lot of their followers or make use of other irregular methods to boost engagement, such as. If you’re interested, please email me at [insert email here]. While this can work very well in some instances, many influencers prefer to be paid for collaboration projects or get something more tangible in return. Your email … Find the Right Influencer. Let an influencer know if you've done this and use it as an opportunity to find out if they might be interested to work with you. When she can use this … reply rate. Since you are passionate about sharing your fitness journey, I thought I would reach out to see if you would be open to testing our product and doing a collaboration together! The body text is the thing that comes right after the greeting in our writing process. Brand Ambassador Email Template; Hey [insert influencer name], My name is [insert name here] and I’m with [insert company … Influencer pitch templates There's no set way to begin pitching brands but if you can come up with creative ways to connect with them you stand a great chance. This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. Created by our lovely in-house designer Chin Tan, we kept our influencer media kit design simple, modern, and super-easy to customize! The team and I loved your post about [insert description of related post]. We’d love to send you a bundle of our products for you to try and host a giveaway for your followers! 12. targeted influencers emailed. Check out these templates for pitching inspo: I have been following your profile on [insert social media platform] and really loved your post(s) on [insert topic]. Initial outreach template. Make sure their area of influence is aligned with your brand image. 4. deals made. Step #2: Know what you want to say. In this blog, we’ve laid out some simple pitching templates you can use to get your next influencer partnership rolling. Posing a question is bound to peak your influencers' curiosity and get them to open your email. Subscribe to our newsletter and get social media resources send to your inbox. We’d love to send some your way so you can give it a try and share with your audience! Twitter is a great place to alert someone to the fact that you've sent them an email and are still waiting for a response. Click here to chat with one of our influencer marketing specialists! My videos [LINK TO YOUR TIKTOK CHANNEL] gets [XX] viewers per month [OR SELECT SOME OTHER SUITABLE STATISTICS FROM YOUR ANALYTICS]. See more ideas about online branding, pitch, blogging tips. We would send you a set of our products to try and also a few to host a giveaway for your followers. Whether you have already initially spoken to the influencer or not, writing that email confirms you mean business. This is a particularly good one to use for micro influencers as they are more likely to make use of this and give you brand exposure. If you’re interested, please email me at firstname.lastname@example.org. Should you do it via email or DM? Easy, right? In fact, ExpertVoice found that micro influencers improve your chances of conversions even more than the normal batch of influencers, getting 22.2 times more conversations than average when they recommended products to their audience. It's short, direct and to the point and indicates that you are willing to give something before getting something from the relationship. Since you are also [insert a reference to a topic they post about], we’d love to talk more in depth with you about our brand and how we see you being a part of it. Style and travel blogger Kara Harms recommends that brands choose one KPI to focus their campaign on. All you need to do is download the files (you can use the sign-up box below!) A poorly skilled influencer is a common reason why campaigns fail. Send a follow-up email. The rules to win would be simple, they would just need to follow both of our accounts and tag 3 friends in your Instagram post about our product. The trick is to find the right influencers for your brand. The first thing you have to get right when reaching out to influencers is to find the right ones. Remember: These outreach email templates are just that – templates. 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